About Us

At The Leagues we pride ourselves on being specialists in Brand Management. Brand Management focuses on the ideology that your brand is more than just a logo, it is the way in which your whole company is perceived. Ensuring that your merchandise is reflective of your company and products plays a significant role in complimenting your overall Brand Management objectives. As Brand Merchandise Specialists, Leagues Pty Ltd has the experience and knowledge to ensure your brand is correctly maintained with regards to merchandising application.

Further to this, The Leagues can assist in new brand development. Whether it is a new business or an existing company wanting to update their brand, The Leagues can either design the entire logo or provide advice to your own graphic designers to ensure designs are relevant to a multitude of applications.

Founded in 1993, Leagues Pty Ltd was originally known as Unicorn Embroidery.  Having initially focused on a strong clientele of sporting clubs, the business was renamed Leagues Pty Ltd in 1999. The company logotype pays homage to this sporting background, consisting of a shield and vertical lines which represent NRL goal posts.

In 1997, The Leagues was appointed as a licensee for Caterpillar Merchandise in Australia. Along with this came the great responsibility of protecting an internationally recognized and registered brand.  Indicative of our strengths in maintaining quality products and service, Leagues have also been a Caterpillar Promotional Merchandise licensee for over 25 years and have won numerous awards for excellence from the Cat licensing group over these years including numerous Platinum and Gold status awards in the Licensee Excellence and Recognition Program.

Leagues has been recently sold to Brian and Cindy Chen who bring a new spring of energy into the compnay and are ready to meet all old customer and bring new customers to the Leagues experience. They are ready to take on all the challenges ahead of them and work with you to continue the Leagues experience and service that we have been known for.

After many years operating from Booragoon (15kms south of Perth), The Leagues expanded to larger premises in Rockingham in November 2005 and have since again moved to an even larger facility in Mandurah featuring brand new offices, a much larger warehouse area and purpose built showroom.

Since 2015 Leagues Pty Ltd have serviced Australian and NZ Harley Owners Groupsâ„¢ and Dealerships under Norscot Inc. H-Dâ„¢ license. Under this agreement Leagues supply of both a stock service of over 300 H.O.G. branded products plus custom designed and manufactured Chapter Specific merchandise and HOG Rally merchandise. Leagues Pty Ltd are also Australian/ NZ distributors for H-D licensed retail products from Plasticolor (Auto Accessories), Chroma (Automotive Decals) and Maisto (Scale Model Replicas). We have worked closely with Harley Davidson Australia on numerous projects and rallies with great success.

Our showroom contains a variety of products ranging from polos and jackets to compendiums and novelty items. We encourage both existing and new clients to visit our showroom and view our range of items for ideas and inspiration. Please contact our office or your Account Manager for more information.

In May 2023 Leagues Pty Ltd was sold to Brian and Cindy Chen and the offices and warehouse move to Cockburn Central.